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I'm a fashion-aholic, a self-proclaimed foodie, and a lover of music and art.  This is my fabulous little domain in which I will share newest trends that I love (or even may hate for that matter), places to eat, new artists or designers, and anything else my little heart desires.  I have worked in the fashion industry and have used my insider knowledge to contribute to other sites including FocusOnStyle.com.  This is my place to bring you emerging designers, fashion tips and tricks, as whatever else comes on the radar.  Enjoy!

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    Entries in EM & Co (1)

    Friday
    09Oct2009

    Introducing Customizable Shoes by KM2

    The launch for LA-based footwear company, KM2, was held this week at EM & Co boutique on Melrose and it was definitely a feast for the eyes.  This hot line features a set of not so basic styles to start with and then can be customized to fit your particular styles and wishes.  From feathers to studs to chains to ornate fabrics and ribbons, there is no limit to how special and unique you can make yours.  I took a moment to chat with Creative Director Megan Gelber and discuss the line.

    What kind of girl do you envision wearing your shoes?
    The girl who loves to enjoy life.  Our whole tagline is "Shoes to Live In".  Someone who can wear these shoes to the grocery store, to the Grammy's, wherever you may go, travel the world.

    Where did you come up with the idea to be able to customize the shoes?  I think that's absolutely genius!
    You know how you always want to wear something that no one else has, but maybe you want it similar?  You also still want to feel really special all the time so we wanted to make everyone feel really special.  Kind of like the Carrie Bradshaw shoes in Sex and the City, we wanted to create that special shoe.

    And how long have you had the line?
    We just came out in August, and have been working on it for nine months.

    So then is this something that you've always wanted to do or just spontaneously came into it?
    Our dad is in the shoe business and so we kind of grew up with that and its something you always want to do and you dream of but you never think oh I can really do that, I'm too young to do it.  Then one day we were just like, "We're just gonna go for it and trust God, and here we are."

    I've noticed that feathers and lace are very in right now and a lot of styles incorporate those trends, is that something you try to stay on top of?
    That's what's been the best part about what we do because we kind of adapt to what anybody wants and thats how I've been dong it for myself.  I think I'll have this shoe and I'll have dreams of it then draw it up.  

    Do you have a set amount of trims you can put on the shoe or is it open to what ever you want to get?
    Well we make like set styles, like all of these are made on a set style .  If someone wants to order and do something special there's no limit.

    You can check out a snippet of their show below and also sneak a peak at some other fabulous styles in the gallery.  Be sure to visit their site and start thinking of how you're going to make a splash at all your holiday parties this year!